Do you know how hard your online employees are working?  Did you say you don’t have any employees?  If you have a website, blog, Facebook page, eBay store or any other kind of online commercial presence, I suggest you do have online employees, and it would be in your interest to think of them that way.

I was coaching another consultant today who does not have a website but who said she wanted one and knew she needed one.  She’s not super-savvy on web technology, nor does she care to be.  I suggested that she think of building a website/blog as if she were hiring an employee.  Here’s how the logic works… (more…)